In this exclusive feature on the Bv'ld Edge, we introduce you to three accomplished individuals – 

 – all of whom began their careers at Bevel. Here, Pelli, Mimi and Blake share insights into what first attracted them to Bevel, their favorite and most memorable clients and projects, and how their experiences at the firm have shaped the trajectory of their careers to follow.

 I thought Jessica's vision for Bevel was extremely refreshing and necessary in the fintech, VC and crypto industry. Having worked at all of those industries myself, I knew how difficult it was to communicate and market new products that are typically thought of as boring, stale or overly complex. 

Enter Bevel. Bevel really sought to change that narrative and worked with some of the most interesting companies and got the word out that next-generation finance can be exciting!

 I really enjoyed my experience working with Bevel colleagues and clients.

 I was initially drawn to Bevel's company culture, opportunities to work closely with industry leaders and room for professional growth. 

When I joined the team, even starting off as an intern,

I immediately felt so welcome and was treated as an integral part of the team

. As I progressed from an intern to a Junior Associate to an Associate, I was entrusted with more responsibility on each account and took on a greater client-facing role and in turn, developed invaluable media and client management skills.

 With Bevel, I found the opportunity to enter the world of PR on the ground level of an exciting new start-up. As a recent college grad, I was immediately thrown into projects, soon leading clients and pitching top-tier press with the guidance of some of the most talented public relationships professionals in the business! 

The experience I gained from my time at Bevel was invaluable to the trajectory of my career.

Can you share a memorable project or campaign you worked on with us? What made it special or challenging?

2 projects that I wanted to highlight (1) Tagomi was a digital asset trading firm that built a prime brokerage model for institutional crypto. In just under 2 years, they grew from a small team to being acquired by Coinbase and now make up their institutional arm, Coinbase Prime.  (2)  Curio Cards was one of the oldest NFT collections minted on Ethereum. This full set of 30 cards was the first digital art collection sold by famed auction house Christie's for over 393 ETH or $1.2mm. 

The most memorable campaign that I worked on at Bevel was the launch of Alan Patricof's memoir, 

No Red Lights: Reflections of Life, 50 Years in Venture Capital and Never Driving Alone. 

 [Borer] took a chance on me to support her on this project

, and I learned so much about the importance of building and maintaining relationships, being quick on my feet and staying organized. Plus, working with a legend like 

During my time at Bevel, I always had the opportunity to jump on crazy fun projects! I helped support the launch of Rally Rd.’s (Now Rally) brick-and-mortar - one of my first event coordination experiences that started my love of events! And… I got to see how a Ferrari fit into a tiny Soho storefront.

Tell us about your current company and role. How have you continued to develop and expand your skill set post-Bevel?

Currently, I'm proud to have moved on to co-found other companies such as DeerCreek (strategy advisory for fintech, crypto) and Bracket Labs (decentralized finance project). I have taken a lot of my knowledge of product marketing, PR and media strategy from Bevel with me to achieve great success with these new companies

I'm currently the US PR Manager at the world's largest independent dance music label, Armada Music. I run press campaigns on new releases, projects and albums across my artist roster, focus on long-term profile building, and work to grow the label's presence in the US, as we're headquartered in Amsterdam. As I learn the new media landscape, I've really enjoyed the research process, refining my writing skills and pushing myself to think outside of the box.

After Bevel, I had the opportunity to work at Meta for 4 years, leading trending communications on the Instagram team and then supporting Partnership communications efforts company-wide. I am now a Sr. Strategist at See.Spark.Go, a full-service marketing agency. My experience at Bevel provided a foundation to expand my career across industries and specializations. Bevel helped shape me professionally, creatively, and collaboratively, for which I am so grateful!

Tell us about achievements or promotions in your post-Bevel career that you're most proud of. How do you think your experience with us contributed to these accomplishments?

Post-Bevel, I am thrilled that I've been able to help many startups scale from pre-product to several hundred millions of dollars through BD partnerships, product marketing, and strategic PR. It is the most exciting to see deals that you've been working on for months turn into real products that are used by millions of people.

Music PR is vastly different from tech and startup PR - the industry is a completely different world. Since joining Armada, I've had to rebuild my network in a new industry, but I'm proud of the relationships I've formed in a short amount of time and my ability to dive right in. My experience at Bevel gave me a strong foundation in media relations, networking and interpersonal communication, and laid the groundwork to apply my knowledge in a new field.

In the next five years, what are your biggest career goals or aspirations?

I love what I do which is working with startups and building new financial products that bring value and convenience to people. I hope that I can continue to build my career in this direction for the next few decades.

My ultimate career goal since I was young was to work in the music industry, and I'm blessed to have made the transition at such an early point in my career. I still have so much to learn and so many areas to explore, but I'm excited to see where the journey goes.

I plan to continue expanding my range, leaning into new projects, and learning how to evolve with the ever-changing communications landscape. I want to always be open to new opportunities, challenges, and seasons of growth.

We've had the privilege of witnessing remarkable career growth and achievements among our Bevel team members, which speaks to the valuable experiences and opportunities they've encountered here. These stories underscore the potential for meaningful professional development, and we're proud to have played a part in their journeys.

Stay tuned for more industry insights and stories from talented professionals right here on the Bv'ld Edge. If you're considering a career in PR, explore the 

 in the field to kickstart your own journey of growth and success.

Meet Pelli Wang, Mimi Rupert, and Blake Schenerlein on Bv'ld Edge, showcasing their career growth from Bevel to success in fintech, music PR, and communications. Discover how Bevel influenced their professional journeys and explore the possibilities in PR.

Celebrating Our Bevel Alumni

Art Basel Miami 2023 was an engaging blend of art and innovation, and Bevel, together with Avenue Z, was excited to be a part of it. We navigated through diverse exhibits, each offering a fresh perspective on modern art. Here's our recap of the standout experiences.

Our journey began with the "Jeroboam Blanc de Blancs Limited Edition" by Eva Jospin at the 

. Jospin’s transformation of a simple wooden case into a miniature crayère, using layers of cardboard, was a breathtaking homage to the champagne-making process. This masterpiece offered a wandering journey through Ruinart’s essence, blending art with the spirit of fine winemaking.

"Art for the Oceans" marked Art Basel’s stride towards environmental advocacy, a collaboration with 

. The initiative showcased artist-designed surfboards and ocean bags, turning art into a medium for change. A triptych by 

 titled “Oceans, Climate, Life” served as the event’s centerpiece, symbolizing the critical role of ocean conservation.

3. Pioneering Inclusivity in Digital Arts

MakersPlace and World of Women brilliantly showcased their commitment to fostering an inclusive and dynamic digital arts scene at this year's Miami Art Week. Building on their previous successes at NFT Paris, NFT NYC, and Artfest, their 

 was not just another exhibit but a bold statement in the web3 space. They championed diversity, equity, and inclusion, transcending beyond the conventional boundaries of digital creativity. The end-of-year celebration in Miami was a dazzling display, featuring a curated selection of artworks that had graced stages at previous events, including World of Women’s 

 and other pieces from Artfest. This showcase was more than a visual feast; it was a testament to the power of inclusive and diverse voices in shaping the future of digital arts.

This year, Bevel and our parent company Avenue Z made our debut at Art Basel with the spectacular event 

, which exceeded all expectations. It was a vibrant day of padel play, power yoga, networking and brunch. We extend our heartfelt gratitude to our partners and sponsors - Shopify, Celsius, HeyHei, Hampton Water, Right Water, SoFlo Jewels, JEZV.US, TLF Apparel, Reserve Padel, and Prescient AI - for their invaluable support in making this event a huge success. The engagement and spirit of our attendees truly made the day special, contributing to the dynamic and engaging atmosphere.

Renowned footwear designer Salehe Bembury ventured into a new realm of creativity at Art Basel with the unveiling of his vinyl toy design. In collaboration with American Express Platinum, Bembury showcased his puffer fish toy, a symbol of his brand's mascot and a reflection of his sponge-like approach to life and design. This piece, along with other reimagined collectibles and art toys by various artists, was featured at the 

. Bembury's evolution from designing iconic sneakers to creating a unique art toy encapsulates his journey of absorbing and transforming his New York City experiences into diverse artistic expressions. This exhibit, blending art with play and nostalgia, highlighted Bembury's versatility as a designer and marked a significant milestone in his artistic career.

Art Basel Miami 2023 was an enlightening experience for Bevel and Avenue Z. We immersed ourselves in a world where art transcends boundaries, whether in a glass of champagne, a movement for ocean conservation, the realm of digital arts, or the transformation of a shoe designer into a toy artist. We left inspired and excited for the future, carrying with us the vibrant energy and creative spirit of Art Basel Miami. Stay tuned with Bevel and Avenue Z for more artistic adventures and updates!

Explore Bevel's highlights from Art Basel Miami 2023, including innovative exhibits and partnerships with Avenue Z. Highlights include Eva Jospin's sculptural homage, environmental advocacy with 'Art for the Oceans', inclusivity in digital art, Bevel's debut AVZ x ART event, and Salehe Bembury's creative venture into art toys. Join Bevel and Avenue Z for a journey through art and innovation at Art Basel Miami.

Bevel Takes on Art Basel Miami 2023

Welcome to our blog series, Get to Know the Bevel Team! Over the next few months, we will take a deep dive into the incredible people that make up our team. Today, we are pleased to introduce you to Alexa Zhang, one of our incredible Junior Associates.

Part of the Bevel team since fall of 2022, Alexa has proven to be an invaluable asset. Driven and passionate, Alexa enjoys thinking strategically with her Bevel colleagues to bypass barriers and problem-solve. Alexa is constantly focused on learning and pushing herself, knowing this is the way to progress.


Originally from Shenzhen, China, Alexa recently graduated from New York University with a Master’s in Integrated Marketing. Alexa enjoys traveling, embracing new cultures, and trying new cuisines when not busy taking hip-hop dance classes or horseback riding. She loves to try unique dishes and share her experiences with anyone she meets. In 2023, Alexa looks forward to going on new adventures, taking on more challenges, and continuing to grow in her role at Bevel. She's ready to take on whatever comes her way and can't wait to see what happens! To get to know her better, Alexa shared some of her favorite things:

1. Favorite book: Normal People by Sally Rooney, My biggest takeaway from this book is you don't have to be great to start, but you can always start to be great.


2. Favorite restaurant in New York: Cafe China- The most authentic Chinese spot in the city, highly recommended!

3. Favorite place to relax in the city: Central Park-Central Park is my secret place to take deep breaths and self-reflection after a hectic season, and I also love jogging there because you can always find your workout buddies there!

4. Favorite Color: Black-When you're struggling with the color of your outfit, you can never go wrong with black.


5. Favorite Song: I don’t think we should wait - Sir was- this is one of my favorite songs because of the beat. It’s something that when I turn it on, I immediately feel better.

The Bevel team is a diverse group of professionals. A mix of personalities and perspectives makes us great. We enjoy working in an environment that encourages collaboration and creativity. We're proud to be part of this wonderful team and are looking for new opportunities to get to know each other better. Keep an eye out for more ways to get to know the Bevel team and stay connected.

Meet the Bevel Team: Alexa Zhang

As we approach Labor Day Weekend and prepare for the excitement in the fall, our Bevel team recapped what was most memorable for them over these last few summer months.

Kicking it off in June, we were excited to have our first in-person Bevel Books and Bourbon event at Bevel’s favorite wine bar in Tribeca: L’entree. The evening consisted of a conversation between Red Antler co-founder Emily Heyward and 

 contributor Gabby Shacknai as the two discussed the foundations of building a brand that is memorable for the consumer.

As we moved through the summer, our team enjoyed team outings to Grand Banks on the Hudson River as well as workout classes at Coreology in Los Angeles. Our summer events all built up to our first LA Tech Week party where we hosted founders, investors, and conference attendees for a tapas happy hour.

Senior Associate, Alyssa Lyles shared, "The energy at LA Tech Week was a great reminder of the potential of the industry. With so much going on, it was exciting to see what all the great minds in the LA area are innovating towards and meet the people that are creating the next big thing. It’s an amazing feeling to know that Bevel is working in conjunction with these individuals."

As summer comes to a close, we are excited to continue the momentum and see everyone in September!



* If you want to get involved in future Bevel, Books and Bourbon events make sure to drop your email 

Get to Know the Bevel Team: Nneka Etoniru, Senior Director

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