Alan Patricof's Book Launch
On May 3rd, one of Bevel’s first clients, the “Pioneer” and “Grandfather” of Venture Capital, Alan Patricof, released his memoir No Red Lights: Reflections on Life, 50 Years in Venture Capital and Never Driving Alone.
Alan is a true "Poster Boy" for the ageless generation.
His message is: If I can do it, so can you. He's lived such an exciting, multifaceted life, combining his love of arts, politics, theater and public service without sacrificing family and business success.
As part of Bevel’s Executive Profiling Division, we created and executed a multimedia launch campaign for the launch of No Red Lights. Campaign elements included promoting pre-order and post-launch book sales, utilizing social channels to connect with Alan's audience, activating a personal website and promotional video for the book, and organizing a hybrid in-person and virtual media tour.
See photos from Alan’s launch party at Michael’s Restaurant in New York City below.