Morgan Borer knows a thing or two about how to manage someone’s digital reputation. She’s an SEO and SEM expert, working with top brands such as Chanel and Dior; blogger with NBGA Magazine, a partner of VICE; and, freelancer for fashion pubs – the kicker: she does it all at the same time while exercising 5+ days a week. Personally passionate about fashion from a young age, she owns her personal image and advises clients on theirs.
Originally from Ohio with a BS in Strategic Communications from Ohio University and a brief PR stint working on space campaigns, which is really what made her standout from the pack of newbies we interviewed, Morgan is excited to conquer the concrete jungle where dreams, especially PR ones, are made. Read more to hear details of why she’s excited to join the Bevel fam and how she can elevate your brand.
Why do you love PR and how did you get into it?
I love PR because it’s all about storytelling. Each person or brand has a personal story to share. Throughout undergrad, I studied PR and journalism but PR was really where I found my passion. The idea of being able to shape a brand in order to drive business is exciting. I’m also uniquely creative, and PR gives me an outlet to explore creatively. It’s a constant learning curve and I love that.
SEO. What does that even mean and why should our clients keep it top-of-mind
Search Engine Optimization (SEO) is the means of getting traffic (clicks) from organic, otherwise known as “free” or “natural” search results. Businesses need SEO to improve their search results, build brand awareness and capture new customers. There are several strategies to improve ranking. In today’s crowded online environment, SEO is more important than ever.
Biggest recommendation for a new company building their online presence?
In the new media age, it’s important to use a mix of different online media. Building a following on social media through influencers is a great way to engage users and drive them to your content. Also, it’s key to find your own voice and stay consistent and true to your brand. You have to find a unique voice and own it.
Events. Everyone loves a good event. Tips on how to keep the buzz going after the event ends?
After an event ends, it’s important to give people a way to keep the connection going. You want to make sure the event is well-documented. Some examples include taking photos to post on social media for social sharing, creating a professional photo gallery to use for social media and marketing materials, and shooting a video recap to promote future events. Also, creating a space for people to connect and share these materials, such as a Facebook group, is a great way to keep the momentum going.
Back up a minute, what fashion advice do you have for clients when dressing for a TV appearance vs a keynote vs an in-person interview?
TV appearance: A TV appearance look should be polished and professional, like a suit and tie. Since cameras pick up small details, it’s important that the look is flattering and wrinkle free. Solid colors are best – blue is always reliable.
Keynote: Think about the audience first. You don’t want to arrive too under or overdressed. You should dress as well, or slightly better than your audience. Wear something that makes you feel confident and it will boost your presentation.
In-person interview: I think you can show more personal style here. An in-person interview is a bit more intimate and personal because the interviewer wants to get to know you. It’s more relaxed, so go ahead and show your style…just stay polished!
What is your work mantra?
My work mantra is “attitude is everything.” This is my dad’s long-time saying, and it’s really stuck with me personally and professionally. A positive attitude makes everything worlds better.
What can a client expect when working with you?
I believe that relationships are the core of PR, so I like to build strong relationships with my clients. I’m definitely a go-getter – I like to roll up my sleeves and really dive in to the work that I’m doing. I’m a great listener too. You have to really listen to what your client wants in order to be successful.