Why do you love PR and how did you get into it?
My passion for PR stems from the opportunity to influence change. I was first introduced to PR through several internships in the lifestyle, CPG, tech and hospitality industries. From one learning opportunity to the next, I have always appreciated the creativity and fast-paced nature of PR through strategic positioning, relationship building, and storytelling.
What drew you to Bevel?
I was drawn to Bevel because of the opportunity to work with clients that are positively reshaping the future. Each client at Bevel is dedicated to innovation in their field, working towards a greater purpose. I am lucky to have the opportunity to work with clients that match my value of making the world a better place. Additionally, the team at Bevel continuously serves as a source of inspiration through support, collaboration and strategic thinking.
What is your work mantra?
Always think about what’s next for the client and industry at-large.
Tell me a few things that you’re personally passionate about.
Aside from the work I do, I am passionate about spending time outdoors with my friends and family. I also enjoy searching for the best food spots in LA.
What’s one piece of advice you have for the founders and CEOs you work with?
Always consider the greater purpose of your organization. Why do you have the power to make an influential difference? And, having an authentic brand voice is essential in building meaningful relationships with customers and developing long-lasting connections with the media.