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Account Member Spotlight: Ali McIntyre

August 23, 2017

Ali McIntyre is a media maven and expert in the financial and technology industries. In her PR career, Ali has represented large asset managers, including Aberdeen Asset Management, Prudential Financial, Nasdaq and Pzena Investment Management. She also has ample experience representing alternative investment firms, ranging from long only, boutique hedge funds to venture capitalists focused on clean tech. Included in her rolodex of clients are Man Group, Braemar Energy Ventures, Spencer Capital, and Impax Asset Management.

Ali has also worked internally on the buy-side and sell-side in various sales and marketing roles. As a prior associate at both Lord Abbett and Morgan Stanley, she brings a wealth of experience to each PR campaign she crafts. While at Lord Abbett and MS, Ali aided in the development and execution of firm wide initiatives, including product launches, fund mergers and fund closings. She also sourced business prospects, employed client acquisition techniques and consulted clients on investment strategies.

What’s more, Ali holds her Series 7, which we don’t require, but thought our clients might.

Why are you interested in Public Relations?

An executive in PR once told me that he had initially decided to become a reporter because he wanted to be the first to know about news within an industry. He later switched careers once he realized that PR executives are actually the first ones to know whether something will make the news.

Whether I’m creating a corporate narrative for a large asset manager or conducting media outreach for a fintech start-up’s latest initiative, I feel like I am helping to shape the news – and inform the consumer – in some way. With the current state, and pace, of news as well as consumer’s demand for transparency, PR, now more than ever, is critical every step of the way.

So, you love working with media. What about it interests you most?

The media is constantly evolving. In the last five years, we have seen a dramatic decrease in print circulation numbers. Millennials, the largest generation in US history to date, and their affinity for technology have single-handedly changed the media industry. Ten years ago, landing a client a spot in The Wall Street Journal’s business section would be considered a huge win. Today, I have clients that would much rather be retweeted by a handful of online influencers than land a spot in a top-tier newspaper. The evolving media industry has forced publicists to not only take a closer look at identifying a target market, but to also break down the demographics, and develop a media strategy that will play directly to a client’s specific objectives. It’s a challenge, but it’s fun!

PR is 24/7. Do you have time for anything else?

I try to travel and explore as much as possible. That could mean a quiet weekend of paddle boarding in the Hamptons or a trip to the vineyards in the Chianti region. When I’m in the city, I’m either doing yoga, going on a run, or out with my friends. I’m a foodie, so I’m always out and about trying new restaurants. I joke that my clients use me for this sometimes, but I don’t mind. 🙂

 

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